Belmayne Redux…

Sorcha O’Brien, a colleague from the Design Research Group, has forwarded the following images of the Belmayne site.

As she notes:

I took [these photographs] of the Belmayne junction back in April when the campaign started, just as a counterpoint to all the glossy hyperrealities!

Ciarán Swan

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Category:: Culture, Design, Fashion, Gender and Representation, Photography, Visual Culture

Conor McCabe 7.4.07 / 9pm

What in God’s goodjaysus world is that place? Do you have to be packing Ron Jeremy’s mickey before they’ll let you in? And the ONLY people who can afford to piss champagne over their shoulder are fucking drug dealers. Are these going to be your neighbours?

Scary, man, scary.

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bob 7.11.07 / 1pm

The campaign reminds me of the slick and sexy world of Agent Provocateur.

I can just see all the Ma’s in Darndale squeezing into there skimpy undies, lashing on the mac make-up and heading down to Campions for a g&t with the new neighbours.

As for the champagne pissing drug dealers. Whatever gets them out Crumlin dude. The little 19 year old skuts in their 07 BMW’s will fit right in to this fantasy land.

Karaoke and coke Giles?

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bob 7.11.07 / 1pm

In case you need to see the resemblance http://www.agentprovocateur.com/

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