Rip it up and start again… Tropicana’s failed bid to update its Orange juice packaging design

Entertaining news from the world of packaging design. In the United States Tropicana, a part of PepsiCo decided late last year to introduce a new range of packaging for its juices. Out went the traditional design which depicted a highly stylised hand rendered font and an orange with a straw stuck into it. As the […]

Posted at 12:24 pm on February 28, 2009 | 2 comments | Filed Under: Culture, Design, Society, Visual Communications, Visual Culture | Continue reading

Selling the Flood: Social and commercial marketing examined in the context of climate change

When considering the practice of visual communications it is often useful to understand the theoretical and conceptual basis for it. As is obvious different areas of design and promotion require markedly distinctive approaches. So an interesting piece in the Guardian from last year which reported research conducted in the United Kingdom on the issue of […]